visualize your blog content

A lot of blogs these days–including this one–have tag clouds in their side­bars. These highly visual dis­plays of tags the blog­ger has sup­plied give you a good sense of the kinds of top­ics the blog cov­ers. And they give you a sense of how often the top­ics get discussed.

These do a nice job of dis­play­ing the words the blog­ger thought would be impor­tant, but they some­times miss the big pic­ture that you could get by turn­ing an entire post into a cloud, some­thing using all the words in the post, not just the ones sup­plied by the blogger.

One of the inter­est­ing things I saw in the cov­er­age of Barack Obama’s inau­gu­ra­tion was an Asso­ci­ated Press visu­al­iza­tion of his inau­gural address using an online tool to ana­lyze the fre­quency of the words he used. (Per­haps the AP’s analy­sis was based on one at Free Gov­ern­ment Infor­ma­tion.) Then the story went on to com­pare it with a visu­al­ized ver­sion of George Bush’s 2005 inau­gural address.

I used the same tool, TagCrowd, to re-visualize the same Obama speech. TagCrowd picks the most fre­quently used words and assigns dif­fer­ent sizes to them. As in a reg­u­lar tag cloud, the big­ger the visu­al­ized word, the more times it was used.

obamaspeech

But instead of com­par­ing it to Bush’s address, I visu­al­ized Lincoln’s Get­tys­burg address, since peo­ple seem to com­pare Obama and Lin­coln. You can see how lan­guage has shifted over one and a half cen­turies, as well as how dif­fer­ently the men use words.

lincolnspeech

Inter­est­ing, huh?

Then I thought, why not try visu­al­iz­ing some blog posts by turn­ing all the words in blog posts into clouds? Would the results between posts be that dif­fer­ent? And would they dif­fer much from the tag cloud in my left sidebar?

The first post­ing I ana­lyzed is a recent one, “greener gar­den­ing prac­tices,” from Jan­u­ary 7:

blogpostinggreener

How would that gar­den­ing post com­pare with one of my older hoity-toity art posts? This is the cloud derived from “gar­dens, phone­booths, poet­ics and old maids,” a post from Jan­u­ary 21, 2008:

blogpostchiricahua

Pretty dif­fer­ent clouds, I thought. (And sorry for the typos on “Cochise!”) The dif­fer­ent sub­jects resulted in dra­mat­i­cally dif­fer­ent vocab­u­lar­ies and dif­fer­ent word emphases. Also, over the last year, I’ve been try­ing to sim­plify my writ­ing for the web–not at all dumb­ing it down, but adapt­ing to how peo­ple read text on a screen ver­sus text in a book. That prob­a­bly con­tributed to a dif­fer­ence between the two posts.

Try TagCrowd. Com­pare old posts with new posts, or posts about your gar­den with those about your friends or trav­els. Or pick just one text you like to see what the repeated words tell you.

I think you’ll dis­cover some inter­est­ing things!

January 23 2009 06:59 am | Categories: artgardeningquotesrambles | Tags:

6 Responses to “visualize your blog content”

  1. Zach on 23 Jan 2009 at 9:04 am #

    Very cool. I have a “Tag cloud” on my blog that keeps track of my tags. It is a nice quick ref­er­ence. You can click on any of the tags to see all of my posts which were tagged with that word.

  2. tina on 23 Jan 2009 at 11:17 am #

    Pretty inter­est­ing. I have been debat­ing get­ting a tag cloud. Just haven’t got­ten around tuit.

  3. Philip on 23 Jan 2009 at 2:33 pm #

    Hi James,
    Your com­par­i­son of Obama and Lin­coln is bril­liant.
    Ok, I am off to Tag cloud. How fun!
    Philip

  4. lostlandscape on 24 Jan 2009 at 9:32 am #

    I think TagCrowd goes beyond the usual tag cloud that peo­ple use on their blogs. By look­ing at all the text, even the words the writer didn’t think were impor­tant, it gives you some inter­est­ing infor­ma­tion on both word choice and how often you use the words. Fun toy, for sure!

  5. Karen - An Artists Garden on 24 Jan 2009 at 6:40 pm #

    What a fun toy. But so inter­est­ing the two exam­ples of Obama and Lin­coln — the dif­fer­ence is, I guess a sign of the times.

  6. [ Lost in the Landscape ] » words, beautiful words on 14 Jan 2011 at 12:02 pm #

    […] clouds have been around for a few years now. I wrote about them back in the ear­lier days of this blog, and this blog dis­plays a tag cloud on the left panel. But […]

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